But the Amazonian rainforest does this naturally. Covering an area 25 times the size of the U.K, it absorbs 600 Million tonnes of CO2 per year, sufficient to offset the 330 million tonnes of CO2e generated by the data centre industry. Fortunately, the rainforests have twice the required capacity to absorb the total global ICT carbon footprint of 1.1 Billion tonnes CO2e, almost 4% of all emissions. But despite the rainforest’s benevolence, we are pursuing its extinction. Apart from its physical destruction through land clearance, increase in atmospheric carbon levels are ageing the trees. The fraction of trees dying each year is increasing. With the era of the IoT (Internet of Things), traffic on the internet is expected to grow 30 to 40% per annum per year. At this rate internet traffic will be 1000 times current levels in 20 years, and in just 10 years ICT on its current trajectory will consume 60% of global energy resources. There is a paradox in that technology both threatens and provides the solutions for sustainability. Beeyon in collaboration with our partners Innoenergy (www.innoenergy.com) and the Solar Impulse Foundation (solarimpulse.com) are advancing the sustainability agenda in Europe and abroad.